Our story

Our journey began in 2014 when our daughter was born. We are blessed to have her and cherish the moments we have with her.

From the point she was weaning, I focused on what we food we gave her but not as much thought went into anything else. Then I started to take an interest in the clothes I bought for her as I wanted natural materials, such as cotton and wool.

I then started to take an interest in where the clothes were made, how they were made and their impact on the environment and our natural resources. It dawned on me that I just consumed but never thought about the impact I was having. I started reflecting about what we would leave my daughter, the next generation.

Fashion is one of the most polluting industries, next to petroleum. I was overwhelmed by the facts I found. It is alarming when you hear that action needs to be taken by governments and businesses urgently, before it is too late; that we need to consume less; minimise our waste, water and carbon footprints. 

But how? I wanted to know what changes I could make in my daily life.

I embarked on a mission to find out what I could do to become eco-friendly. However small these changes may be, I believe that we can take a small first step which acts as a catalyst. And this is how my journey began...

My husband went to Erode, Tirupur and many more towns in Tamil Nadu in 2019. He travelled for many months in search of small organisations and community projects. He spoke with many community and project organisers to see how we could work with them to try to bring back old local traditions and artisan work. It was often difficult to find people that felt the same as us. We also also contacted people in Mumbai in early 2020 but we hit the same road blocks.

Most wanted huge volumes of order, with sustainability being secondary - we understood their position but it wasn't what we were after. Any partner we ended up working with us had to have the same passion and motivation as us.

For us, it's about where the raw materials come from, how the fabrics are made, who makes them, what dyes are used and much more. Every decision we make revolves around sustainability, not just cost of goods and profits.

A year later, in early 2021, after much perseverance, I connected with Dawn from Masala Threads based in Mumbai. Dawn and I connected because our motivations for starting this journey were the same.

We started working together to create a small range of clothes, working with local NGOs, but our whole world came to a stop with Covid. Countries across the globe went into lockdown and our worlds were turned upside down.

Dawn and I continued to work together trying to make things happen. Our aim was to source organic cotton fabric, find natural materials for the trimmings, design products that minimised waste, work with NGOs and small scale factories to get samples made - the list goes on.

I think it is fair to say that we hit a hurdle at every single turn as were working in an uncertain world with things changing on an almost daily basis.

Finally, after almost three years, we are here today and we are proud to launch our small range of womenswear and babywear.