Press Release: AA WE ARE ECO, founded by Selvi Praman, blends style with sustainability, offering eco-friendly, ethically produced clothing that empowers women, and champions a global movement toward responsible fashion.
In the bustling city of Chennai, a revolutionary vision is reshaping the fashion industry. Selvi Praman, the founder of AA WE ARE ECO, has embarked on a journey to blend style with sustainability, proving that fashion can thrive without compromising the planet.
Having spent her formative years in the UK, Selvi cultivated a deep appreciation for nature, and a keen awareness of the environmental impact of conventional fashion. This awareness, coupled with her passion for design, led to the inception of AA WE ARE ECO — a brand dedicated to offering eco-friendly, ethically produced and elegant clothing for women.
Inspired by legacy
Selvi’s motivation extends beyond her professional ambitions. Her daughter, Anjana, serves as a constant source of inspiration. Selvi’s vision for a sustainable future is rooted in the desire to create a world where future generations can flourish. This personal connection elevates AA WE ARE ECO beyond a business venture — it is a legacy of care for people and the planet.
A commitment to sustainability
At its core, AA WE ARE ECO champions the use of 100% organic cotton, a fabric cultivated without harmful pesticides or chemicals. This eco-conscious approach reduces carbon footprints, conserves water and preserves soil health. But the brand’s dedication doesn’t stop at materials; it extends to fair wages and safe working conditions for artisans and manufacturers, ensuring ethical practices throughout the production process.
Empowering women through fashion
AA WE ARE ECO isn’t just about sustainable clothing — it’s about empowering women. The brand’s designs combine elegance, comfort and durability, catering to the modern woman who values style and responsibility. From chic tops to casual joggers, each piece is crafted to make women feel confident and beautiful.
A global mission
Selvi’s vision transcends borders. While AA WE ARE ECO started in the UK, its sustainable collections are now coming to global audiences, with India as the next key market. Through worldwide shipping and an expanding presence, the brand is fostering a global community of eco-conscious women committed to making a difference.
The future of sustainable fashion
AA WE ARE ECO continues to innovate, proving that sustainability and style are not mutually exclusive. With each collection, the brand sets new benchmarks in ethical fashion, offering consumers a choice that reflects both elegance and responsibility.
To explore AA WE ARE ECO’s latest collections and join the sustainable fashion movement, visit aaweareeco.com or contact the team at help@aaweareeco.com. Follow the brand’s journey on Instagram: @aaweareeco.
AA WE ARE ECO stands as a beacon of change in the fashion industry, inspiring individuals to embrace a lifestyle that values both beauty and sustainability. It’s more than just a brand — it’s a movement for a better, greener future.
As featured in:
ED Times, 30 November 2024
edtimes.in/aa-we-are-eco-pioneering-sustainable-fashion-with-a-touch-of-elegance
Indian Business Times, 3 January 2025
indianbusinesstimes.com/2025/01/03/aa-we-are-eco-redefining-sustainable-fashion-with-style-and-purpose/
The Filmy Charcha, 13 January 2025
filmycharcha.com/brand-post/aa-we-are-eco-spearheading-the-way-to-sustainable-style
Entrepreneur Outreach, 20 January 2025
www.entrepreneuroutreach.in/aa-we-are-eco-the-journey-of-sustainable-fashion
Nation Republiq, 20 January 2025
www.nationrepubliq.com/aa-we-are-eco-the-journey-of-sustainable-fashion
The Bizz Stories, 20 January 2025
www.thebizzstories.com/aa-we-are-eco-the-journey-of-sustainable-fashion
Sangri Times, 20 January 2025
en.sangritimes.com/aa-we-are-eco-the-journey-of-sustainable-fashion
Patrika+, 20 January 2025
www.patrikaplus.com/aa-we-are-eco-the-journey-of-sustainable-fashion
Famous Insider, 20 January 2025
www.famousinsider.com/aa-we-are-eco-the-journey-of-sustainable-fashion
Desi Spotlight, 21 January 2025
desispotlight.in/2025/01/21/aa-we-are-eco-the-journey-of-sustainable-fashion
Disruptive Spotlight, 21 January 2025
disruptivespotlight.com/2025/01/21/aa-we-are-eco-the-journey-of-sustainable-fashion
Trend Insider, 21 January 2025
trendinsider.in/2025/01/21/aa-we-are-eco-the-journey-of-sustainable-fashion
Urban Chronicle, 21 January 2025
urbanchronicle.in/2025/01/21/aa-we-are-eco-the-journey-of-sustainable-fashion
Bollywood Mascot, 23 January 2025
bollywoodmascot.com/lifestyle/aa-we-are-eco-fashion-with-a-legacy-of-purpose